Describes its product/service in a clear, comprehensive and complete manner?
Describes its value proposition, financial sustainability, and clearly outlines how its product/service is unique?
Demonstrates use of ICT to provide a radical new solution, apply an existing solution to a new market or incrementally improve an existing service?
Explains the social impact of the product/service and its measurement?
Could the business model work in other markets and is the SME able to articulate understanding of barriers to entry/competition and growth plan?
Information is presented in a clear and concise way, assumptions are supported by evidence, and presentation is delivered in the time provided?
Profile of team suitable for addressing the SME context (ie. track record, relevant backgrounds, essential organization functions)?