As a long-term supporter of ITU Telecom World events, we see clear benefits in terms of visibility, making contacts, closing business deals and establishing relationships through our participation on the showfloor. At World 2013, Cobaltray, one of the companies within the Korean Pavilion, had significant success in closing a major deal with Maxcom Africa, a Tanzanian technology Integrator. Maxcom aim to build up their mobile payment system partnering with Vodafone, using Cobaltray’s POS as an integral part of that system. The key to success is displaying the right product to the right audience at ITU Telecom World.