The benefits are twofold: one is to come and learn what is going on – in this industry things are moving so quickly, if you blink you will miss something. It is very much about seeing what the next new thing is so you can take advantage of it and get the opportunity. But the other reason I come is to have influence. More recently, we have acquired new spectrum, the APT700 band and I truly believe this is an enormous enabler of 4G for a large part of the world. So I would like to tell that story, to get people to understand the opportunity so we can all get on board and really change the world.