I attended ITU Telecom with my co-founder as exhibitors in order to launch our products here at Tuse. We sought access to markets, finance and skilled staff. The most positive experience was getting to network with like-minded entrepreneurs, policymakers and corporates, meeting incredible people from whom we have learnt so much. The SME progamme gave us unparalleled exposure, access to markets, finance and new opportunities. Winning the Award has given us that on an exponential scale and has truly been a game changer for our business. Since winning, we have attracted so much new business that we have had to move to bigger offices, and our staff complement has increased by 67% within a month. Our goal has always been to be the most impactful African unicorn – and winning the ITU Telecom World Award has propelled us so much closer to achieving it.