ITU Telecom World was a great platform to provide visibility to our SME, and participating in a global event like this was exciting, inspiring and insightful. What's more exciting was the event occurring locally, connecting the local and the global. Validating our start-up idea through the pitching competitions for SMEs within the Awards programme was important, and has also brought us leads which we can now connect with in advancing our concept. The Awards were the cherry on top.